Heart-First. Always.
Yummy Stories
Crafting Heart-First Brands
Brands that touch people. With extensive experience and empathy, we advise and support wine brands on their journey to greater visibility, customer loyalty, and sales. As a creative boutique agency, we create and refine strong brand identities, understanding not only the needs of national and international trade but, more importantly, the people we aim to reach with our work.
Brands that touch people. With extensive experience and empathy, we advise and support wine brands on their journey to greater visibility, customer loyalty, and sales. As a creative boutique agency, we create and refine strong brand identities, understanding not only the needs of national and international trade but, more importantly, the people we aim to reach with our work.
Our Story
Courage and willpower turn ideas into reality. Without them, every beginning remains just a fleeting thought.
Yummy Stories. Creative agency for wine and Indulgence brands.
What once began in an old barn as a favor for friends of friends has grown over the past eight years into the creative agency that neither we nor others would want to be without. To be honest: We wanted to build a strong brand ourselves to prove that with creativity, experience, and vision, we can not only elevate the most successful wine brands but also empower talents and hidden gems of the wine industry. We are deeply grateful to everyone who has made this journey possible.
At home in the world of wine, we are a boutique agency by conviction. Hands-on, straightforward, and unpretentious. We thrive on challenges and are known as sparring partners, instigators, and companions. As strategists, storytellers, designers, and enablers. We know our clients inside and out, ensuring that expertise and commitment are never lost in unnecessary agency structures. Our ambition goes beyond aesthetics: we create emotional connections that truly touch people and make brands unforgettable.
All in. Our understanding of ‘by your side’.
We do everything but half measures. We love decisive people and brands. We value clear expectations and convincing attitudes. But we value openness and foresight even more. And hey: difficult topics and big challenges are our favourite. That's exactly what we find exciting. Because nothing is as it seems. Anyone who has the courage and foresight to move forward in the world of wine today knows exactly what they are getting into. We are realists, just like our customers. Because it's about people. People you can reach if you accept that they - like all of us - are on a journey. They are not simple ‘targets’.
2025. Rethink. Acceptance. Understanding. Staying clear and providing security. Support, identification and sovereignty. Being a brand. Everything is in flux. The traditional deserves respect, the new openness. The world of wine is facing new challenges and exciting opportunities. New enjoyment preferences, changing lifestyles and a different self-image of health and lifestyle meet an established culture of enjoyment. But it's not about one or the other. It's about the people. We are looking for dialogue, questions and challenges. We love to listen. Uniqueness. That is our benchmark for every task, every briefing. Because we want to and will hit the mark. Because we want to understand. That is our promise and our understanding of ‘all in’.
Communication is good. Understanding is everything.
LinkedIn
Oliver Semik
LinkedIn
Fabian Pellegrini
Yummy Stories has helped numerous wine brands to launch successfully or to transform themselves.
Yummy Stories. That's Oliver Semik, Fabian Pellegrini, Stephanie Semik and a team of experienced specialists in the fields of brand strategy, branding, packaging design, content creation and digital & print production.
As internationally proven brand specialists, we have over 25 years of experience in working with established brands from the food & beverages, fashion, lifestyle, luxury and automotive sectors. However, our roots go even further: we are deeply rooted in the wine industry thanks to our in-depth studies in the international wine industry and spirits marketing & management, as well as our many years of professional experience in trading and importing international wines.
Services
Brand
Brand Consulting
Brand Strategy
Brand Positioning
Brand & Product Naming
Visual Brand Identity
Product Concepts
Future Concepts
Design
Packaging Design
Wine Label Design
Restyling
Brand Identity & Logo Design
New Product Development
Limited Editions
Packaging Innovation
Digital
Story
Content Strategy
Brand Imagery
Digital & Social Campaigning
Social Media Marketing
Content Production
Photography & Video
Print & Publishing
Brand Books
‘I am very grateful for the journey we have been on together for several years now and the deep understanding for and trust in each other.’
Stephanie Schieszl
‘Together with Yummy Stories, we dared to make a new start. They have seen and understood who we are. We have arrived and feel really good!’
Laura Gindorf
‘Oliver and his team have a sensitivity for Geldermann that is second to none.
Kathrina Staab
‘MEGA - frequently used by Oliver, definitely suits his work and that of the agency. A partner who not only delivers but also challenges in a positive sense.’
CHRISTOPH GRAF
‘We really enjoy working with Yummy Stories. It's inspiring hand-in-hand work that produces only the best output. Oliver has an incredible feel for both our brand and the people behind it’
Ina Rock
Our clients
